NFL fans know Tom Brady’s prowess as one of the most successful players with a plethora of team and personal accomplishments. But there is more to the 44-year-old than his precise and skilful talent on the pitch.
Brady is also an established entrepreneur with an extensive portfolio. The Tampa Bay Buccaneers quarterback is the co-founder of TB12, a health and wellness company. He has also co-founded many other successful businesses and runs a non-profit organization called TB12 Foundation. Here’s what you need to know about TB12.
Tom Brady’s success in the NFL and his short retirement
As reported on OSDB, Tom Brady began his NFL career in 2000, signing a two-year contract with the New England Patriots with an average annual salary of $433,250. His value rose over the two decades he spent with the Patriots. As expected, Brady’s annual earnings have increased, with his best payday coming in the 2018-19 season when he added an impressive $30 million to his bank account.
Brady ended his historic run with the Patriots in 2020 and signed a two-year contract with the Tampa Bay Buccaneers – a team that had missed the playoffs for 12 years. The five-time Super Bowl MVP helped overhaul the team’s culture of losing games despite an all-star roster. He turned them into winners, helping them win the Super Bowl in 2021.
Brady announced his retirement in January 2022, ending a 22-year decorated career. His fatherhood responsibilities, duties as a husband, and business pursuits outweighed his love of the game. Just 40 days later, he came out of retirement and announced he would be back for his 23rd season to complete “unfinished business”.
What is TB12 Inc.?
TB12 is one of Tom Brady’s companies, which he co-founded with body coach Alex Guerrero in 2013. As described by Bloomberg, the health and wellness company provides fitness products, including nutritional supplements created to boost hydration, strength, cognitive function, and nourishment. Based in Foxborough, Massachusetts, TB12 serves customers worldwide.
TB12 allows athletes to relieve injuries, improve longevity and increase peak performance. The TB12 training method is inspired by Brady’s own training routine based on Guerrero’s philosophy that “a holistic approach to health and wellness begins with flexibility”.
The Company operates a mobile app that provides customers and fitness enthusiasts with access to professional body coaches who provide fitness instruction supported by immersive digital experiences and innovative products. TB12 also sells exercise equipment, apparel, and accessories, such as resistance kits, tops, and bottoms.
The TB12 Foundation: the philanthropic center of TB12
The TB12 Foundation was established in 2015 by Brady to encourage athletes around the world to keep pushing despite the odds. The non-profit organization aims to help athletes with injury relief and improve longevity, so they stay on the field, field or track longer.
Through the foundation, many at-risk athletes have had access to professional practitioners and tailored training programs, from flexibility and functional strength therapies to overcoming injuries and barriers that might otherwise hinder their progress. .
But T12 Inc. and T12 Foundation aren’t the only organizations Brady has invested in. He is also the founder of the BRADY brand, co-founder of the award-winning sports media production company Religion of Sports and co-founder of the NFT Autograph platform. Additionally, Brady owns shares in Under Armour, Class Technologies, Omaze, 199 Productions and HODINKEE.
He is also the author The TB12 method: how to achieve sustained peak performance throughout life.
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