AKQA Unveils Ten Weeks T-Shirt as 2022 Future Lions Grand Prix Winners

Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prize.

The awards ceremony takes place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now work with Gymshark and AKQA to bring their idea to life. Miami Ad School was named School of the Year for most shortlisted submissions.

The competition of the year, in collaboration with its partners Gymshark and TikTok, encourages young people aged 18 to 25 to go further together. Participants were tasked with showing how we can empower people to unite the fitness community and overcome the barriers they face, to create a healthier life for themselves.

This year’s winners presented the following concepts:

The SharkShare App

  • Ten weeks t-shirt
    Ten Week Tee, is an analog product for a digital world with fitness instructions printed on your clothes that fade over time as you use and wash your gym kit, allowing users to feel more confident to train for the first time. Team: Nicolas Lindberg, Anna Zetterlund, Claes Holm, Fabian Luthander

    School: Berghs School of Communication

  • SharkShare
    SharkShare is an app that lets you share your gym membership with those priced lower than traditional membership models, democratizing access to fitness for everyone.Team: Álvaro Jiménez Rodríguez, Laura Esther Conesa Fernández

    School: Brother Madrid

  • The Tank by Gymshark
    The Tank is a TikTok smart filter that pairs you with a virtual trainer with a body type similar to yours who improves as you do it without being confronted with unrealistic body image ideals. Team: Jimmy Marcheso, Tony Wong, Ted Masterson

    School: Miami Ad School – San Francisco

  • shark waves
    Sharkwaves is a wearable that allows people who are deaf to experience music-based workouts through the vibrations of their wearables in real time. Team: Seth Low, Keith Samson, Athena Tan Jiaxin

    School: Nanyang Technological University

The exclusive Future Lions Seminar is free here from June 22 at 11:00 a.m. CET and will take place live at WPP Beach on Wednesday June 22 at 11:00 a.m. CET.

The Ten Week t-shirt in action.

Danielle Petesic, Product Manager at Gymshark said, “Congratulations to all of the finalists! It was so difficult to select just one Grand Prize winner this year because I was blown away by the forward-thinking, innovative and creative ideas on offer. Gymshark is looking forward to bringing the concept of the Ten Week Tee to life and we are grateful to be part of the process to bring this idea to life! It gives me such joy and inspires me to work with the creative minds of future generations who will set the standard for tomorrow. This year’s competition and entry highlighted the importance of inclusiveness and a clear desire for more businesses to come forward and make an effort to support communities that feel underserved. Gymshark is proud and honored to participate and be part of the change initiatives for years to come!

Trevor Johnson, Head of Marketing, Global Business Solutions EU at TikTok, said: “The winning entries are a testament to the power of the community and what it feels like to be a part of it, no matter who you are. This really resonates with us, because TikTok has made it easier than ever for people to turn their passions into real-life communities that anyone can participate in, no matter who they are or where they’re from. It’s particularly inspiring to see how some campaigns have used TikTok to unlock joy and establish a real connection with the community. The quality of the winners is proof of the incredible talent and commitment of the entrants and we are truly proud to have been part of recognizing and celebrating future talent in the industry.

Ahmed, CEO of AKQA, said, “Future Lions offers young people a discovery platform to design influential solutions to many of the most pressing issues. The quality and inspiration evident in this year’s exhilarating entries set the stage for the themes and perspectives that matter most to a new generation. Thank you, Gymshark, TikTok and all the schools around the world for encouraging more people into our profession and helping turn ideas into action.

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