15 Fitness Business Ideas – Small Business Trends

The health and fitness industry is booming. So there are plenty of opportunities for fitness professionals to start their own successful businesses. If you’re looking for fitness startup ideas to launch in 2022, here are a few to consider.



The fitness industry in 2022

The fitness industry has come a long way in recent years. The focus is on home and virtual workouts. So there’s plenty of room for growth when it comes to selling home gym equipment, memberships, and even wearable technology.

What business can you start with fitness?

There are so many fitness companies catering to various niches within this industry, so the options are nearly endless. If you’re looking for a great fitness business idea, some of the best options include personal training, selling fitness equipment, and offering workout classes in person or online.

However, there are also plenty of people who are excited to get back to the gym or do in-person workouts. This market segment is expected to grow by 3.7% in 2022, so there’s plenty of room to start a successful fitness business no matter what market you want to explore.

Best Ideas for Fitness Businesses

If you’re ready to start your own health and wellness business, here are some fitness business ideas to consider.

1. Personal Training Company

A personal trainer assists clients one on one to help them achieve their personal fitness goals. You can start a personal training business in person or online, charging one-time fees for sessions or ongoing subscriptions. Some trainers offer various training options, while others focus on a specific area like strength training.

2. Health club business

A health club allows members to use their gym equipment and facilities in exchange for a monthly fee. This requires dedicated space and specialized equipment. But you can earn a stable monthly income with enough members.

Read more: How to start your own gym

3. Fitness room

Fitness studios may also offer equipment and instruction, but they’ve generally been known to offer group classes. This option also requires a dedicated space, but it’s usually smaller and includes less heavy equipment than full gyms.

4. Yoga studio

Yoga studios offer classes specifically aimed at this niche audience. You can focus more on the actual movement and/or the meditative and spiritual elements. This same concept can also be applied to other specific niches like pilates, barre or cycling.

5. Online fitness blogger

Bloggers can offer tips and workouts online that others can do at their own pace. It can be done remotely, so you don’t need your own installation or a lot of upfront costs. You just need your own website. And signing up for social media accounts and other online platforms can help with marketing.

6. Fitness Instructors

Fitness instructors can basically work on a freelance basis by offering classes at various facilities or offering online training on a contract basis. This option can be perfect for beginners, as you don’t need a dedicated space and can learn about the industry while working with established companies. But many experienced fitness professionals use it as their primary source of income for their long-term business.

Read more: Small business ideas for beginners

7. Health Coaching

Health coaches work one-on-one with clients, focusing on physical fitness as well as other areas like healthy eating. You can interact with people virtually or in person and charge one-time or ongoing subscription fees, depending on your needs and goals. Many coaches even offer multiple levels of service.

More business ideas in the fitness industry

In addition to these popular options, there are lesser-known ways to start your own fitness business. The list below may include the perfect business idea for you.

8. Physiotherapy

Physiotherapists need formal training or credentials. You can start a profitable business helping athletes recover and stay healthy and active. Services often include injury assessment, creating stretching and exercise programs, and making manual adjustments.

9. Acupuncture Clinic

Acupuncture therapy is an emerging field that involves inserting tiny needles into specific points to move energy or achieve other health goals. It is a form of alternative medicine that is gaining traction in the fitness and wellness community.

10. Dance studio

Dancing can be a fun way to get more movement. Studios can offer classes for people of all ages or focus on a specific niche, from ballroom dancing to gymnastics.

Read more: Spotlight: Gym Kidz, Inc. offers gymnastics classes for all kids

11. Fitness Influencer

Fitness influencers can post workouts and tips on social media, working with relevant brands to provide sponsored content. Some influencers also create content on platforms like YouTube, which offers the opportunity to earn revenue from ad sharing.

12. Sales of portable devices

Wearable devices that track calories, steps, and other health metrics are growing in popularity. This option has a higher start-up cost than some other ideas because you have to develop tangible products. However, you can also sell these devices for a higher price.

Read more: New fitness app suggests a niche your small business could help fill

13. Contextual training events

Temporary training events may include outdoor training camps at a local park or special training sessions at local gyms. Charge a small entry fee for each event instead of having your own dedicated space.

Read more: This food truck is setting up in sports hall car parks

14. Fitness Equipment Store

A fitness equipment store may stock various exercise supplies and equipment that people can use for their workouts. You can provide a full line of products or focus on a specific market like weightlifting apparel or equipment. This type of business requires its own space and supplier relationships.

15. Workplace Wellness Instructor

Workplace Wellness Instructors partner with companies to offer classes and workout instruction. You can interact via live stream or visit the teams in person. Many of these entrepreneurs also dive into other areas of wellness like offering meal kits or meditation demos.

Is the fitness business profitable?

There are many different business model options in the wellness industry, so profitability depends on the type of business you start. However, there is plenty of profit margin in this space, as many businesses can be created at low cost, and consumers are generally willing to pay for fitness and wellness products and services.

Image: Envato Elements


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