Sin Amor Studio’s Ruby Romero Talks Art, Latin Culture, and Las Vegas Life

If you’ve ever spent time in the Las Vegas Arts District, chances are you’ve seen Ruby Romero. Her curly, dark hair, brightly colored lips, and body full of tattoos are hard to miss.

Romero has been a Las Vegas resident for 30 years. Originally from Los Angeles, she grew up in Summerlin, at Palo Verde High School, before moving to East Las Vegas where she completed her education in Desert Pines.

After spending 13 years as a stylist, Romero has brought his love of fashion, culture and art to his beloved arts district. Her Sin Amor studio opened in November, encompassing everything she embodies. It’s “a cultural destination where art, fashion and creativity collide,” says Romero.

The Review-Journal had the opportunity to sit down with Romero where we discussed his style inspirations, admiration for art, and growing up in Las Vegas.

Ruby’s style draws a strong influence from the music she listens to, her Mexican and American culture and the art she loves.

“I like to mix the two,” Romero says of both the traditional American style and the popular Mexican-American style of tattoos displayed on his body. “For me, being American is part of my culture. But I still have Mexican-American style tattoos.

“They’re all Mexican butterflies,” she says of the artwork filling her legs.

Music also played a big role in helping Romero define his style. She often spent summers in Long Beach with her aunt and uncle.

“My uncle was a skateboarder and my aunt was super goth. So my aunt was into Morrissey, The Cure, Siouxsie and the Banshees and really 80s gothic music,” she said. “I feel like a lot of that has been a big factor in my personal style. I also loved No Doubt growing up. I loved how Gwen Stefani was in Chicano culture back then. And then in Vegas, my brother was very present in the hardcore music scene and in the rock music scene. He was in this band called Curl Up and Die and he and his friends were training in our garage.

Her love of different cultures grew as she began to travel the world. Meeting people in different countries led Ruby to meet and bond with more creatives.

“My favorite activity would be to go where they make local beer. Then I knew I would meet some locals and they would tell me about other cool places to go,” she explained. “I met a lot of amazing people, like drinking. Almost every artist I know, I’ve met that way. Tons of the artists I have in this shop right now work in breweries in Belgium. It’s a great way to cross all types of communities.

The art carried in his shop reflects the different types of people Romero has encountered over the years, a large majority of whom are Latino/minority artists and creatives.

Romero’s style is a mix of everything she grew up with as well as new influences she learned more recently. It is through Sin Amor Studio that Romero can share his love of culture, art and fashion with the community. You can find Ruby at Sin Amor Studio, 1329 S. Commerce Street or meet up with friends in the Arts District.

Contact Glivell Piloto at

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